Informativa sulla privacy

 

Privacy Policy – VELARIA™
Last updated: February 25, 2026

VELARIA™ operates this store and website, including all information, content, features, tools, products, and services, in order to provide you, the customer, with a quality shopping experience (the "Services"). VELARIA™ is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise transact through the Services, or when you communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understood its contents regarding the collection, use, and disclosure of your information.

The personal information we collect or process

When we use the term "personal information," we refer to information that identifies or is reasonably linked to you or another person. Personal information does not include information collected anonymously or anonymized so that it cannot identify or be linked to you. We may collect or process the following categories of personal information, including inferences drawn from such information, based on your interaction with the Services, where you live, and as permitted or required by applicable laws:

Contact details including name, address, billing address, shipping address, phone number, and email address.
Financial data including credit card, debit card, and financial account numbers, card payment data, financial account details, transaction details, payment method, payment confirmation, and other payment details.
Account data including username, password, security questions, preferences, and settings.
Transaction data including the items you view, add to cart, add to wishlist, or purchase, return, exchange, or remove, and past transactions.
Communications with us including the information you include in communications with us, for example if you submit a dispute to customer support.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information about your interaction with the Services, as well as how and when you interact with or explore the Services.

Sources of personal information

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or provide us with your personal information;
Automatically through the Services including through your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we instruct them to implement a certain technology and when they collect or process your personal information on your behalf;
From our partners or third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may collect your personal information for the following purposes:

Providing, personalizing, and improving the Services. We use your personal information to provide you with the Services and to perform our contract with you; process your payments; fulfill your orders; remember your preferences and the items you are interested in; send you account-related notifications; process purchases, returns, exchanges, or other transactions; create, maintain, and manage your account; arrange shipping; facilitate returns and exchanges; allow you to post reviews; and to create a personalized shopping experience, for example with product recommendations linked to your purchases. This may include using your personal information to personalize and improve the Services.
Marketing and advertising. We use your personal information for marketing and advertising purposes, for example to send you marketing, advertising, and promotional communications by email, text message, or post, and to show you online ads for products and services within our Services or on other websites, including based on items you have previously purchased or added to cart and other activity within the Services.
Security and fraud prevention. We use your personal information to authenticate your account; provide a secure payment and shopping experience; detect, investigate, or take action against fraudulent, illegal, unsafe, or harmful activity; and protect public safety and our services. By choosing to use the Services and register an account, you take responsibility for protecting your credentials. We recommend that you do not share your username, password, or other login data with anyone.
Communicating with you. We use your personal information to provide you with customer support; provide you with responses; offer you effective services; and maintain our business relationship with you.
Legal reasons. We use your personal information in compliance with applicable laws or in response to valid legal process, including requests from authorities or government agencies; to investigate or participate in testimony, potential or ongoing lawsuits, or other legal proceedings; and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include:

With Shopify, vendors, and other third parties that perform services on our behalf (for example, IT management, payment processing, data analytics, customer support, data storage, fulfillment, and shipping).
With business and marketing partners to provide you with services and marketing ads. For example, we use Shopify to deliver personalized ads through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy policies. Depending on where you reside, you may have the right to ask us not to share your data to show you personalized and marketing ads based on your online activity across different merchants and websites.
When you ask or authorize us to disclose certain information to third parties, for example to ship your products, or when you use social media widgets or login integrations.
With our affiliates or within our corporate group.
In connection with a business transaction such as a merger or bankruptcy; in compliance with any legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are powered by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. To provide and improve the Services for you, the data you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your own. In addition, to help you protect, grow, and improve your business, we use certain advanced Shopify features that incorporate the data and information received from you through your interactions with our store, as well as with other merchants and with Shopify. To provide these advanced features, Shopify may use personal information collected from your interactions with our store, as well as with other merchants and with Shopify itself. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. For more information about how Shopify uses your personal information and the rights you may have, you can consult Shopify's Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal information through Shopify's Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you open links to sites not affiliated with or controlled by us, you may have to accept their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy and security of such sites, nor for the accuracy, truthfulness, or reliability of the information they contain. Information you provide in public or semi-public contexts, including what you share on third-party social platforms, may also be viewed by other users of the Services and/or by users of those third-party platforms, without restriction on its use by us or third parties. The inclusion of these links does not imply any endorsement by us of the content of those platforms or of their owners or operators, except as disclosed in the Services.

Children's data

The Services are not suitable for use by minors, and we do not knowingly collect the personal information of children below the age of majority in your jurisdiction. If you are a parent or guardian of a minor who has provided us with their personal information, you can contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "selling" (as those terms are defined in applicable laws) of the personal information of individuals under the age of 16.

Data security and retention

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "absolute security." In addition, the data you send us may not be secure during transmission. We recommend that you only use secure channels to communicate sensitive or confidential information to us.

The retention period for personal information depends on several factors, such as whether we need that data to maintain your account, provide you with the Services, fulfill legal obligations, resolve disputes, or enforce other contracts and policies.

Your rights and choices

Depending on where you reside, you may have one or more of the rights related to personal information listed below. However, these rights are not absolute and may apply only in certain circumstances, and in some cases we may decline your request to the extent permitted by law.

Right of access/to know. You may have the right to request access to the personal information we hold about you.
Right to deletion. You may have the right to request the deletion of the personal information we hold about you.
Right to correction. You may have the right to request the correction of the personal information we hold about you.
Right to portability. You may have the right to receive a copy of the personal information we hold about you and to ask us to transfer it to a third party, in certain circumstances and with certain exceptions.
Managing communication preferences. We may send you promotional emails, and you can opt out of receiving them at any time using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those relating to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to the restrictions and limits imposed by local laws, you may exercise the following rights in addition to those mentioned above:

Objection to processing and restriction of processing: You may have the right to ask us to stop or limit the processing of personal information for certain purposes.
Withdrawal of consent: Where your consent is required to process your personal information, you have the right to withdraw it. If you withdraw your consent, this will not affect the lawfulness of the processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated in the Services or by contacting us using the details below. For more information about how Shopify uses your personal information and any rights you may have, including those relating to data processed by Shopify itself, you can visit https://privacy.shopify.com/en.

You will not suffer any discrimination for exercising these rights. Before processing your requests, we may need to verify your identity, within the limits permitted by applicable laws. In accordance with applicable laws, you may appoint an authorized agent to make requests on your behalf in order to exercise your rights. Before accepting a request from an agent, we will ask them to provide us with proof that they have been authorized by you, and we may ask you to verify your identity directly. We will respond to your request within the reasonable timeframes set out by applicable laws.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the details below, or to refer your complaint to your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities on the website of the European Data Protection Board.

International transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on reliable transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the competent UK authorities, unless the data transfer is to a country deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We will update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory purposes. We will post the updated Privacy Policy on the website, change the "Last updated" date, and provide notice as required by applicable laws.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any rights available to you, send us an email at infovelaria@proton.me. For the purposes of applicable data protection laws, we are the data controller of your personal information.